ASA Foundation is a Sport for Development non-profit organization that aims to achieve sustainable behaviour change intervention directly through schools and community-based projects. They use a combination of education with the power of football and sports to drive social impact programs that enhance learning skills together with the health, safety, and well-being of vulnerable youth and adults across developing countries. Their social intervention programs support gender equality, diversity and inclusion, promote human rights, peace, and tolerance, and provide livelihood opportunities. Through the ASA Foundation the funds raised from the Asia Tour shirt auction will go specifically to support the families and communities of those affected by the Indonesian stadium disaster.