Painful syringes and needles, doctors in white coats, frightening examinations under an immense scanner... A hospital visit is often an impressive and frightening experience for young patients. That's why KVC Westerlo is happy to put its shoulders to the wheel of planet GoudGeel, the new children's hospital of Ziekenhuis Geel.

Construction of a completely new children's hospital in Geel started last year. Through distraction, child-friendly explanations, playful colours and animation, you can draw children's attention away from their fears and pains. This is precisely what Hospital Geel wants to capitalise on by creating a total experience for the little patients. Children who come to the hospital for an admission, consultation or examination take a trip to Planet Golden Yellow. Where the cheerful Cheese welcomes them and unlucky Teo has all sorts of mishaps and doesn't always feel well either. Red rockets point the way to the planet; The story offers doctors and nurses guidance to bring medical info in a playful way. Children recognise themselves in the characters' emotions. Planet Goudgeel is a world on their scale.

KVC Westerlo wants to help build Planet Goudgeel by, among other things, providing financial support. This is why the proceeds of the shirt auction will go entirely to Planet Goudgeel.